Why School Breakfast Matters: Celebrating National School Breakfast Week

Each morning, millions of students across the country start their day with a nutritious breakfast at school. But for many children, school breakfast is more than just a meal—it’s a foundation for learning, health, and success. National School Breakfast Week (NSBW) 2025, happening March 3-7, is a time to celebrate and raise awareness about the impact of school breakfast programs in ensuring that every student begins their day ready to thrive.

Why School Breakfast Matters

Research has consistently shown that eating breakfast is linked to improved academic performance, better concentration, and overall better health. Yet, many children still come to school on an empty stomach due to food insecurity, lack of time, or other barriers. School breakfast programs help bridge this gap, ensuring that all students have access to the nutrients they need to focus and succeed.

Benefits of School Breakfast Programs

Improved Academic Performance – Students who eat breakfast show better concentration, memory, and problem-solving skills. Studies have found that breakfast can enhance test scores and classroom participation.
Better Behavior & Reduced Absenteeism – Hunger can lead to irritability, fatigue, and difficulty paying attention. A well-fed student is more likely to stay engaged in learning and have fewer behavioral issues.
Supports Physical Health – School breakfasts are designed to provide balanced nutrition, often incorporating whole grains, dairy, fruit, and protein, which help students maintain energy levels and develop healthy eating habits.
Reduces Food Insecurity – For students from low-income families, school breakfast can be a lifeline, ensuring they receive a reliable, nutritious meal every morning.
Encourages a Positive School Environment – Schools that promote breakfast programs create a culture of care, where students feel supported and ready to start their day.

National School Breakfast Week 2025: ‘Clue in to School Breakfast’

The theme for NSBW 2025 is ‘Clue in to School Breakfast’, emphasizing the power of a healthy breakfast to energize students for a successful day. Schools nationwide will celebrate with special menu items, fun activities, and increased outreach to encourage more students to participate in school breakfast programs.

Ways Schools Can Celebrate NSBW 2025

Special Breakfast Menus – Offer exciting new menu items or themed breakfast days to encourage participation.
Student Engagement Activities – Host nutrition-themed contests, trivia games, or art projects focused on the importance of breakfast.
Community Involvement – Partner with local businesses, sports teams, or guest speakers to highlight the impact of school breakfast.
Breakfast in the Classroom – Expand access by offering breakfast in classrooms or grab-and-go options to make participation easier for all students.
Social Media Awareness – Share your breakfast menu with parents and guardians on social media to keep them informed and engaged. This can help boost participation and excitement about school meals!

How to Support School Breakfast Programs Year-Round

While National School Breakfast Week shines a spotlight on the importance of breakfast, the mission continues beyond March. Schools, parents, and policymakers can support breakfast programs year-round by:

Advocating for Breakfast After the Bell models, such as grab-and-go breakfast or second-chance breakfast, to increase accessibility.
Promoting universal free breakfast options where possible, ensuring that all students have access to a nutritious start to their day.
Educating families about the benefits of school breakfast and encouraging participation.

Let’s Celebrate & Advocate for School Breakfast!

National School Breakfast Week 2025 is a perfect time to recognize the essential role that school breakfast plays in student success. Whether you’re a school administrator, educator, parent, or advocate, you can help spread the word and encourage more students to start their day with a healthy meal.

Need resources to help promote National School Breakfast Week? You can access free downloadable materials, including posters, activity sheets, and social media graphics, to spread the word about the importance of school breakfast on SNA’s website here.

Let’s ‘Clue in to School Breakfast’ together and ensure that every student has the nutrition they need to succeed in and beyond the classroom!